Step-by-Step Guide to Adding a Likert Scale in SurveyMonkey for Effective Feedback Collection

How to Add Likert Scale in SurveyMonkey: A Comprehensive Guide

Introduction:

SurveyMonkey is a popular online survey platform that allows users to create and distribute surveys efficiently. One of the key features of SurveyMonkey is the ability to incorporate various question types, including Likert scales. Likert scales are widely used in surveys to measure attitudes, opinions, and preferences. In this article, we will provide a step-by-step guide on how to add a Likert scale in SurveyMonkey, ensuring that your surveys yield accurate and meaningful data.

Step 1: Log in to your SurveyMonkey account

Before you can add a Likert scale to your survey, you need to log in to your SurveyMonkey account. If you don’t have an account yet, you can sign up for a free trial or purchase a subscription.

Step 2: Create a new survey or edit an existing one

Once you are logged in, you will be prompted to create a new survey or edit an existing one. Choose the appropriate option based on your requirements.

Step 3: Add a new question

After selecting the survey, click on the “Add Question” button to create a new question. You can choose from various question types, including multiple choice, text, and Likert scale.

Step 4: Select the Likert scale question type

Under the question types, locate the “Likert Scale” option and click on it. This will open a new window where you can customize your Likert scale question.

Step 5: Customize your Likert scale question

Enter the question text in the provided field. This is the main question that will be asked to the respondents. For example, “How satisfied are you with our product?”

Step 6: Define the response options

Below the question text, you will find a section to define the response options for your Likert scale. SurveyMonkey allows you to add up to 10 response options. You can customize the labels for each option, such as “Strongly Disagree,” “Disagree,” “Neutral,” “Agree,” and “Strongly Agree.” Ensure that the options are mutually exclusive and cover the entire range of possible responses.

Step 7: Set the order of response options

By default, SurveyMonkey will display the response options in ascending order. However, you can change the order to suit your needs. Simply click on the “Order” column and drag the response options to the desired position.

Step 8: Configure additional settings

SurveyMonkey offers additional settings for Likert scale questions. You can choose to display the response options as radio buttons, check boxes, or a dropdown menu. Additionally, you can set the question as required or optional, and configure other settings based on your survey requirements.

Step 9: Save and preview your question

After customizing your Likert scale question, click on the “Save” button to add it to your survey. You can then preview the question to ensure that it appears as expected.

Step 10: Distribute your survey

Once you have added the Likert scale question and reviewed your survey, you can distribute it to your target audience. SurveyMonkey provides various distribution options, including email invitations, social media sharing, and embedding the survey on your website.

Conclusion:

Adding a Likert scale to your SurveyMonkey survey is a straightforward process that can help you gather valuable insights from your respondents. By following the steps outlined in this article, you can create effective Likert scale questions and obtain accurate data to inform your decision-making process. Happy surveying!